You can connect Forms & Workflow to Google Analytics to track the traffic sources through which users access your forms and the number of views.
Admins can add Google Analytics to the entire Forms & Workflow account, while form Authors can add it to specific forms. If you want to do both, please note that specific forms need a separate ID for individual statistics. To connect to Google Analytics, you will need:
You’ll find the Measurement ID as you create a GA4 property and add a data stream. Please note that you do not need the complete GA4 script, only the Measurement ID, which should be in this format G-XXXXXXXXX.
Add Google Analytics to Your Account
Only Admins and Account Owners can add Google Analytics to an account.
Connecting your Forms & Workflow account to Google Analytics allows you to collect data for all forms:
- Go to Integrations > Connectors > Form add-ons and select Google Analytics.
- Select Add.
- Paste your Measurement ID into the Enter your Google Analytics 4 ID (G-XXXXXXXXX) field.
- Select Save changes.
Add Google Analytics to a Form
Authors can add a GA4 ID to individual forms to track their performance. If you want to track a form separately to your account, you will need a different GA4 property and ID than the one used on your Forms & Workflow account.
To add Google Analytics to an individual form:
- Go to your form Settings > General settings.
- Paste the Measurement ID in the Google Analytics 4 ID field.
- Select Save general settings.
- Save and Publish your form.
Due to privacy and security issues, Forms & Workflow is limited in what information it can pass to Google Analytics. For more detailed performance tracking, you can check out the form’s Analytics tab and the Reports page.